By Khalifa Hemed
Published July 31, 2019
A study examining the influence of messaging application WhatsApp on general elections in light of concerns about social media usage in the spread of ‘fake news’ has concluded that it is a bag of mixed fortunes.
Due to its low cost, encrypted messages, and the ability to easily share messages with both individuals and groups, WhatsApp is the most popular messaging app in 40 African countries, including Nigeria.
Nigerian and British researchers have released the findings of a WhatsApp-sponsored study titled WhatsApp and Nigeria’s 2019 Elections: Mobilising the People, Protecting the Vote that shows that WhatsApp both promoted the spread of ‘fake news’ around elections and also strengthened
accountability and inclusion in other areas.
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Researchers from Britain’s University of Birmingham and Nigeria’s Centre for Democracy and Development who have looked at the role of WhatsApp in Nigeria’s 2019 elections, have found that:
- Organisation: The political use of WhatsApp is becoming increasingly sophisticated and organized at the presidential level. By setting up multiple
overlapping WhatsApp groups, organizations such as the Buhari New Media Centre (BNMC) and Atikulated Youth Force (AYF) – set up to support, respectively, the
campaigns of President Buhari and his main opponent, Atiku Abubakar – can send messages to tens of thousands of people at the touch of a button by forming
hundreds of groups of 256 members. Things look very different below the national level, however, where a significant proportion of activity remains informal.
This limits the ability of formal structures like parties to set and control narratives at the local level. Dr Jonathan Fisher of University of Birmingham
who led the research team, says: “Our research shows that while WhatsApp replicates existing political patron-client networks to some extent, it is also
helping less traditional power-players to enter the political arena – particularly tech-savvy youth.” - Content: Different types of content shared via WhatsApp have varying impacts depending on who they have been shared by, and how they are presented to the user. Idayat Hassan of Nigeria’s Centre for Democracy and Development, says: “The format, style, source and the content of a piece of information shared or received on WhatsApp all have a critical impact on how far they reach, and how far they are believed…pictures and videos are increasingly influential.”
- Networks: Offline and online structures are interlinked, reinforcing and building on each other in ways that are important to understand. As a result, in many respects WhatsApp amplifies the significance and influence of networks that already exist within Nigerian politics and society. Jamie Hitchen, an independent consultant, says: “The interaction between information shared on WhatsApp and the offline context is a crucial part of the digital eco-system, and challenges claims that the platform has revolutionised political campaigning.”
- Impact: WhatsApp is used to both spread disinformation, and to counter it. One of the most notorious messages of the election – the false story that President Buhari had died and been replaced by a clone from Sudan – was widely circulated on WhatsApp. But candidates also used WhatsApp to alert citizens to false stories and to “set the record straight”. Professor Nic Cheeseman of University of Birmingham, says: “Social media platforms are both a threat to democracy and a way to strengthen it. WhatsApp is being used to spread “fake news” on the one hand, and run fact-checking campaigns and election observation on the other. The challenge is to reduce risks without undermining the way that social media can strengthen accountability and promote inclusion.”
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The research also underlines that, particularly at the sub-national level, while WhatsApp gives candidates an electoral advantage, social media alone cannot win an election. Instead, the most important thing for a candidate is to be an authentic leader of the community – to be present and accessible. This means that a candidate’s ground campaign remains the most important thing to get right. Thus, while WhatsApp has transformed the electoral environment, it has not revolutionsed it.
The research findings suggest both short- and longer-term recommendations:
In the short-term, making it easier for individuals to leave WhatsApp groups and report disinformation; reinforce the ability of group administrators to set standards; target digital literacy training to social influencers and strengthen WhatsApp’s ability to understand the risk of misuse by opening an office in the African continent.
In the longer-term, state and federal governments should invest more in digital literacy as part of the national curriculum, while political campaigns should develop social media codes of conduct for future elections. Online protection of data and civil liberties should also be enhanced in Nigeria, and beyond.
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