The Ghanaian capital, Accra, has become the 467th city in 72 countries whose residents use taxi-passenger-connecting technology application known as Uber.
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With a thriving urban population, Accra’s 2.27 million people now have access to what is touted as efficient transport through the Uber ride-sharing platform.
Uber is reported to have proven popular across the world’s cities for its service that is available “through an easy-to-use platform” that “connects drivers with riders in real time, at the touch of a button.”
It is estimated that more than four million people use the streets in the Greater Accra Metropolitan Area (GAMA). This demand, experts say, is what Uber is capitalising on in launching its service in the city. That the World Bank reports that mobile phone penetration exceeded 100% in Ghana since 2014 makes the market all the more promising, coupled with increasing availability of high-speed Internet that creates a conducive environment for information technology-enabled services such as Uber.
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Uber, that says its “platform is evolving the way the world moves”, further says its “mission is to change the way citizens of the world move, work and live. It aspires to transform the way people connect with their communities and to bring reliability, convenience and opportunity to transport systems.”