By Abdi Ali
Published January 11, 2023
A new virtual try-on solution is now available to fashion retailers through the courtesy of a digital display experience platform known as Raydiant.
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The Virtual try-on is brought to stores by Zyler, a fashion technology that allows customers to see themselves in any outfit without having to physically try them on. This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase.
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Retailers who wish to introduce the technology to their customer experience can sign up directly from the Raydiant marketplace.
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“We have partnered with Raydiant to help brands take control of their in-location experience. We have seen a massive impact with stylists helping their customers find perfect items with our virtual try-on solution, and now it’s easier than ever to get set up in-store,” says Alexander Berend, CEO of Zyler.
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