By Marina Wainwright
Published October 24, 2022
Zyler, a virtual clothing try-on technology, has won an award for new technologies that champion innovation and build a social customer experience.
The Grosvenor Social Shopping Experience Challenge by an international retail development and investment company called Grosvenor, seeks to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump.
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The win shall see the technology that brings immersive virtual try-on to fashion brands launched by Zyler and Grosvenor among Grosvenor’s retail tenants.
The product allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.
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“We’re thrilled to be working with Grosvenor and their retailers,” says Alexander Berend, CEO of Zyler. “Zyler is perfect as a sales tool for stylists, allowing shoppers to find the best items for them”.